Marketing to Cultures and Subcultures

Marketing to Cultures and Subcultures

Accumulation of behaviors, beliefs, values and other information passed along from one generation to the next creates a distinct, identifiable culture.  This culture pervades nearly every facet of life, including interaction with others, the type of foods eaten, the legal system governing civil and social interactions, the symbolism and celebrations that define personal,…

African Economic Outlook

African Economic Outlook

To the surprise of many economists and historians, Africa has experienced significant economic growth over the past 20 years.  Owing to the continent’s abundant resources that include oil, natural gas, uranium, diamonds and fertile farming land, the continent has experienced…