Marketing to Cultures and Subcultures

Marketing to Cultures and Subcultures

Accumulation of behaviors, beliefs, values and other information passed along from one generation to the next creates a distinct, identifiable culture.  This culture pervades nearly every facet of life, including interaction with others, the type of foods eaten, the legal system governing civil and social interactions, the symbolism and celebrations that define personal, religious and other group practices and rituals, and the teaching and…

Multilingual Website Translation and Search Optimization Made Easy

Multilingual Website Translation and Search Optimization Made Easy

Search Engine Optimization (SEO) has undergone major changes over the past several years.  This is particularly true for businesses seeking to market their good and services internationally.  This presentation presents important changes that international businesses must incorporate into their online marketing initiatives if they want their business to be found…