Marketing to Cultures and Subcultures

Marketing to Cultures and Subcultures

Accumulation of behaviors, beliefs, values and other information passed along from one generation to the next creates a distinct, identifiable culture.  This culture pervades nearly every facet of life, including interaction with others, the type of foods eaten, the legal system governing civil and social interactions, the symbolism and celebrations that define personal, religious and other group practices and rituals, and the teaching and…

African Economic Outlook

African Economic Outlook

To the surprise of many economists and historians, Africa has experienced significant economic growth over the past 20 years.  Owing to the continent’s abundant resources that include oil, natural gas, uranium, diamonds and fertile farming land, the continent has experienced substantial foreign investment.  Today 6 of the 10 fastest growing…

Multilingual Website Translation and Search Optimization Made Easy

Multilingual Website Translation and Search Optimization Made Easy

Search Engine Optimization (SEO) has undergone major changes over the past several years.  This is particularly true for businesses seeking to market their good and services internationally.  This presentation presents important changes that international businesses must incorporate into their online marketing initiatives if they want their business to be found…

Marketing to Ethnic and Racial Groups

Marketing to Ethnic and Racial Groups

Minority Reach A primary value of cable television to advertisers is its ability to target ethnic and minority demographics.  Two markets that they heavily target through programming are African-American and Hispanic households, but programming choices are also available for Japanese, Arabic, French and Portuguese speakers. With the explosion of the…

Good to Great Reconsidered

Good to Great Reconsidered

Of the millions of books published in 2001, one of the more successful business advice books, Good to Great, was written by Jim Collins.  Since its original publication, the book has been translated from English to Spanish, Portuguese, Arabic, French, German and 30 other languages.  The book has also appeared…