In the 21st century, people’s perceptions have changed in almost every way. Several decades ago, women with sex appeal, good looks and seductive smiles became actresses, air-hostesses, receptionists or models. These jobs now offer little challenge, excitement or opportunity for advancement for an enterprising young woman. And these professions can…
To the surprise of many economists and historians, Africa has experienced significant economic growth over the past 20 years. Owing to the continent’s abundant resources that include oil, natural gas, uranium, diamonds and fertile farming land, the continent has experienced substantial foreign investment. Today 6 of the 10 fastest growing…
Search Engine Optimization (SEO) has undergone major changes over the past several years. This is particularly true for businesses seeking to market their good and services internationally. This presentation presents important changes that international businesses must incorporate into their online marketing initiatives if they want their business to be found…
Introduction The need for marketing to ethnic and racial groups has become increasingly important due to the changing demographics and cultural diversity in the United States. As a nation, the United States is a melting pot of nationalities, backgrounds, cultures, and identities. This unique blend has significantly influenced the marketing…
Of the millions of books published in 2001, one of the more successful business advice books, Good to Great, was written by Jim Collins. Since its original publication, the book has been translated from English to Spanish, Portuguese, Arabic, French, German and 30 other languages. The book has also appeared…
For many small businesses, expanding internationally is a simple choice of accepting PayPal and a shipping courier. However, for some companies the decision to sell internationally comes with risk, considerable investment, careful analysis and considerable planning. This article provides a summary of some of the more complicated decisions that some…