Analyzing International Expansion and Global Marketing Opportunities

Analyzing International Expansion and Global Marketing Opportunities

For many small businesses, expanding internationally is a simple choice of accepting PayPal and a shipping courier. However, for some companies the decision to sell internationally comes with risk, considerable investment, careful analysis and considerable planning. This article provides a summary of some of the more complicated decisions that some…

The Difference Between Success and Failure in International Business Expansion

The Difference Between Success and Failure in International Business Expansion

The opportunity to expand internationally offers businesses a number of potential advantages.  In addition to selling goods and services in potentially more lucrative markets, international expansion strengthens a firm’s competitiveness by allowing it to entrench and fortify new markets and facilitate innovation by encouraging business leaders to focus on new…

Does Culture Influence Decisions?

Does Culture Influence Decisions?

Understanding how people make decisions in business can be difficult.  What’s important for professional translators and interpreters to know is that people make decisions differently for a number of reasons.  It’s particularly important to understand others’ decision-making rationale when trying to interpret the motives of people from other cultures, particularly…

How Global Companies Reduce Translation Costs

How Global Companies Reduce Translation Costs

One common characteristic of global communications departments is their constant state of being short-handed.  Even in times of corporate expansion, global communications departments rarely expand at an equivalent rate.  In a perfect world, a corporation would have directors at both the corporate and regional levels.  However, most global corporate communication…