One of the fastest growing subcultures in the U.S. is the Hispanic subculture, which already represents 16.7% of the entire U.S. population and over $1.5 trillion in buying power. Buying power, sometimes called purchasing power is the value of money, as measured by the amount and quality of products and…
The following questions are provided to assist in the development of content for a multicultural audience. A. What is the objective? Is it to inform, to convince, to sell, or something else? Decide and get it clear. Once you know the goal, you can plan your strategy. B. What is…
Introduction to Cultural and Subcultural Marketing in a Multilingual World In today’s globalized era, businesses are venturing beyond local borders, reaching diverse markets across continents. This vast outreach, while promising, introduces the challenge of effectively communicating with a varied audience. The essence of successful international marketing lies in grasping and…
To the surprise of many economists and historians, Africa has experienced significant economic growth over the past 20 years. Owing to the continent’s abundant resources that include oil, natural gas, uranium, diamonds and fertile farming land, the continent has experienced substantial foreign investment. Today 6 of the 10 fastest growing…
Understanding how people make decisions in business can be difficult. What’s important for professional translators and interpreters to know is that people make decisions differently for a number of reasons. It’s particularly important to understand others’ decision-making rationale when trying to interpret the motives of people from other cultures, particularly…
Much of Africa still suffers from poor telecommunication and transportation infrastructures. Consequently, availability of timely market information regarding agricultural commodities and pricing have suffered. In lieu of more highly developed electronic systems, manual systems are in place to help facilitate the collection of prices and quantities of popularly traded agricultural…