audience

Creating Effective Audience Benefits

Creating Effective Audience Benefits

To ensure your audience complies with your message, you must offer a benefit.  An audience analysis identifies features and benefits that will motivate your audience to action.  In informative messages, focusing on benefits helps ensure compliance.  In persuasive messages, focusing on benefits provide reasons why an audience should take action.…

The Six Pillars of Communication

The Six Pillars of Communication

Communication is the fuel that drives business. For business to function, people must work together to reach common goals. Such an end requires communication. Through communication, teams of people collaborate to share ideas, establish goals, and develop strategies. Consider any business, large or small: at any moment, managers in every…