cultural differences

Expanding Marketing Reach Internationally

Expanding Marketing Reach Internationally

For companies entering overseas markets, communicating in different languages to different cultures can be challenging.  When expanding marketing reach internationally, marketers must consider demographic, geographic, linguistic, technological, economic, political and legal differences that can influence communication and marketing strategies.  Among these various factors, cultural, linguistic and legal differences often create…

Creating Strategic Business Messages For Cross Cultural Communication

Creating Strategic Business Messages For Cross Cultural Communication

Throughout the world, cultural differences shape and define the communication of identifiable groups.   These differences appear in content and relationship-level exchanges in different, predictable ways.  In low-context cultures, people value and expect straightforward, unambiguous, direct language.  Conversely, in high-context cultures, people value interpersonal relationships:  they communicate and interpret information through…