For companies entering overseas markets, communicating in different languages to different cultures can be challenging. When expanding marketing reach internationally, marketers must consider demographic, geographic, linguistic, technological, economic, political and legal differences that can influence communication and marketing strategies. Among these various factors, cultural, linguistic and legal differences often create…
Linguistic Barriers As a U.S. business manager, you are fortunate that English is the official language of business throughout the world. This dominance of English demonstrates and supports our economic strength throughout the world. However, it does not guarantee that English is universally understood by all people and all cultures. …
Throughout the world, cultural differences shape and define the communication of identifiable groups. These differences appear in content and relationship-level exchanges in different, predictable ways. In low-context cultures, people value and expect straightforward, unambiguous, direct language. Conversely, in high-context cultures, people value interpersonal relationships: they communicate and interpret information through…
Any intentional business leader recognizes that residents of Berlin, Tokyo or Dallas are different, regardless of the development of the Internet, social media, tourism, trade and other channels that bring the world closer together. Since conducting international business requires working with people, culture has a powerful impact on the relationships…