Building Relationships That Create Value As the business environment becomes increasingly global, companies are challenged with developing customer strategies that build connections, establish relationships, reveal experiences and create value. While companies have a range of strategies, tools and technologies available to help them understand their customers, there is limited proof…
Listening to Win in the Global Marketplace
Recognizing that you need to listen to your customers is good, but it’s not good enough. In a simple world, communication occurs when a sender transmits information and a receiver decodes the information. In the complex real world, people are constantly bombarded with competing messages. The global marketplace presents additional…