Once a brand achieves success in its domestic market, top management usually explores opportunities to market the brand internationally. Multi-national companies continuously investigate new opportunities to grow their market share by entering emerging markets. Generally, the most attractive markets have a large, bustling middle-class, limited competition and a vibrant economic…
Analyzing International Expansion and Global Marketing Opportunities
For many small businesses, expanding internationally is a simple choice of accepting PayPal and a shipping courier. However, for some companies the decision to sell internationally comes with risk, considerable investment, careful analysis and considerable planning. This article provides a summary of some of the more complicated decisions that some…