Demographic Profiles

Analyzing Your Audience For A Targeted Communications Strategy

Analyzing Your Audience For A Targeted Communications Strategy

When developing a communications strategy, it’s usually best to analyze your intended audience.  Target audiences can be identified as “owners of Honda Accords who have warranties expiring soon,” “consumers who use McAfee Antivirus,” or “homeowners with dogs,” or “working professional moms with young children.”  Identify as specifically as you can…