One of the main reasons companies forgo international expansion is lack of information about customer preferences. In today’s multicultural world, businesses understand the risk involved in taking a broad view towards diverse markets. They know that breakthroughs and product advancements have value only when local markets will pay for them. …
Global marketing can be extremely challenging for managers. This is particularly true when your headquarters are in Houston and your customers are in Shanghai, Dubai and Istanbul. Cultural, economic, political, legal, technological and infrustrural forces differ between regions, nationalities and races. Differences in the way people think, earn a…
What is Global Marketing Intelligence? Global marketing intelligence is the collecting, logging and analysis of marketing data that relates to the strengths, weaknesses, opportunities and threats concerning global marketing of goods and services using an organized system. Global Marketing Intelligence involves the collection of data that answers the following questions:…