Global Strategy

Communication Skills You Need For Global Business Success

Communication Skills You Need For Global Business Success

The days of global strategy forethought are long past.  Today having a global strategy is a business mandate.   It requires identifying and responding to business opportunities and weaknesses while also being intentionally alert to threats and your own strengths in both foreign and domestic markets.  Additionally it implies the use…

Analyzing International Expansion and Global Marketing Opportunities

Analyzing International Expansion and Global Marketing Opportunities

For many small businesses, expanding internationally is a simple choice of accepting PayPal and a shipping courier. However, for some companies the decision to sell internationally comes with risk, considerable investment, careful analysis and considerable planning. This article provides a summary of some of the more complicated decisions that some…