Usually the problems we experience when working with other cultures relate to communication. Unfortunately, no matter how much we think we know about the other culture, communication problems will persist. What is necessary is clarity, precision, active listening and trust. The qualities that help managers communicating effectively in international business…
Any intentional business leader recognizes that residents of Berlin, Tokyo or Dallas are different, regardless of the development of the Internet, social media, tourism, trade and other channels that bring the world closer together. Since conducting international business requires working with people, culture has a powerful impact on the relationships…
Deciding to market internationally can be extremely risky and costly for businesses, but the opportunities can be very rewarding. Before a business enters a new market, it should take time to evaluate the country’s laws, customs, languages, preferences, ethical codes, labor force, marketplaces and political systems. A strong knowledge of…