international markets

Expanding Marketing Reach Internationally

Expanding Marketing Reach Internationally

For companies entering overseas markets, communicating in different languages to different cultures can be challenging.  When expanding marketing reach internationally, marketers must consider demographic, geographic, linguistic, technological, economic, political and legal differences that can influence communication and marketing strategies.  Among these various factors, cultural, linguistic and legal differences often create…

8 Essential Questions that Global Marketing Managers Must Ask

8 Essential Questions that Global Marketing Managers Must Ask

[tweetthis twitter_handles=”@24hrtranslation”]Checkout The 30 Second Guide To Global Marketing![/tweetthis] The Power of International Advertising International advertising plays a critical role in creating brand recognition for many companies, including Apple, McDonald’s, Nike, Disney and Toyota. Although advertising isn’t solely responsible for the success of these brands, it would be difficult to…

Global Branding Challenges

Global Branding Challenges

Once a brand achieves success in its domestic market, top management usually explores opportunities to market the brand internationally.  Multi-national companies continuously investigate new opportunities to grow their market share by entering emerging markets.  Generally, the most attractive markets have a large, bustling middle-class, limited competition and a vibrant economic…