international markets

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Expanding Marketing Reach Internationally

For companies entering overseas markets, communicating in different languages to different cultures can be challenging. When expanding marketing reach internationally, marketers must consider demographic, geographic, linguistic, technological, economic, political and legal differences that can influence communication and marketing strategies. Among these various factors, cultural, linguistic and legal differences often create…

By Pete Detlef | February 12, 2018 | Blog, Business and Economics | No Comments |

Once a brand achieves success in its domestic market, top management usually explores opportunities to market the brand internationally. Multi-national companies continuously investigate new opportunities to grow their market share by entering emerging markets. Generally, the most attractive markets have a large, bustling middle-class, limited competition and a vibrant economic…

By admin | September 24, 2015 | Blog, Business and Economics | 5 Comments |