international markets

Expanding Marketing Reach Internationally

Expanding Marketing Reach Internationally

For companies entering overseas markets, communicating in different languages to different cultures can be challenging.  When expanding marketing reach internationally, marketers must consider demographic, geographic, linguistic, technological, economic, political and legal differences that can influence communication and marketing strategies.  Among…

Global Branding Challenges

Global Branding Challenges

Once a brand achieves success in its domestic market, top management usually explores opportunities to market the brand internationally.  Multi-national companies continuously investigate new opportunities to grow their market share by entering emerging markets.  Generally, the most attractive markets have…