Companies often must translate their marketing materials or advertisements for their foreign consumers. Much depends on how you publicize your product in the target market. Spending too freely on translating ads does not always guarantee success in the target market. What does matter is the strategy you adopt to get…
EXPLORING NIGERIA-BUSINESS, CULTURE, AND CUSTOMS
Facts and statistics: The area of Nigeria is around 923,768 kilometer squares. It has a population of 162.5 million according to the 2011 estimate. It is one of the most densely populated countries of Africa. Location: Nigeria is a country situated in the Western Africa and borders the Atlantic Ocean…