Why would a small specialty tool manufacturer in Houston want to open a distributorship in Saudi Arabia, or a scientific software company in Indianapolis sell applications and training in France, or a producer of cosmetics market its products in Hong Kong? Businesses decide to expand internationally for many reasons, the…
Search Engine Optimization (SEO) has undergone major changes over the past several years. This is particularly true for businesses seeking to market their good and services internationally. This presentation presents important changes that international businesses must incorporate into their online marketing initiatives if they want their business to be found…
For global businesses, the Internet offers the essential benefits of providing a communication mechanism that is always available. Using the Internet, companies can eliminate printing costs by making employee newsletters, annual reports and other official documents for employees and other stakeholders available online. The Internet also offers convenience to…