Writing Professional Email Messages That Get Results

Target message; profile audience; targeting; target marketing; segmentation; niche marketing; diversity; profiling; audience analysis; marketing analysis

Once you have decided on an attention getting subject line your next step to writing professional email messages that get results is developing a message that accomplishes your goal.  To establish your goal, you need to understand your audience and develop a message that is centered around them.

Establishing your goal should involve considerable thought about how others will interpret your message.  Take time to identify any adverse consequences that could result from your message.  Always think about the big picture that considers the future and a higher purpose.  A hastily crafted message can easily sour a good relationship, tarnish a professional image and destroy long-term customer loyalty.

Create Different Email Messages For Diverse Groups

When you are confident about what you want to achieve with your message, carefully consider the recipients of your message.  If you intend to target a diverse audience, it might be better to have different messages for each group.  According to a Dallas Translation Services worker at 24 Hour Translation, using one message with a generic appeal to target diverse groups can limit results.  Instead, look for opportunities to improve the appeal of your message by creating different arguments for different audiences.  Customizing your e-mails is an important factor in producing professional email messages that get results.

Because e-mail messages lack body language, vocal pitch and other characteristics of live in-person communication, be particularly sensitive about how your message will be interpreted by different groups.  Above all, make sure your message sounds genuine.  Anticipating a recipient’s reaction can be challenging, particularly when communicating with diverse groups.

Of course, simple messages require much less thought.  However, sometimes even simple requests require an explanation.  How much detail you include really depends on the situation and recipient.  The more important or risky the situation, the more thought you will want to put into your message to ensure a favorable response from the recipient.

goal setting; strategic planning; establish a goal; strategic thinking; creating objectives

Before you craft your message, try to profile your recipient.  Knowing factors of your recipients such as demographics, psychographics, organizational power and influence, and personality types can be very powerful when crafting your appeal.

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