In business, one of your best opportunities to demonstrate your decision-making, knowledge, training and competence is through the email messages that you compose. This is particularly true in international business where recipients require messages that standout and deliver a message clearly and efficiently.
Email Skills Are A Necessity
In today’s deeply connected world of exploding information flows, everyone’s inboxes are overloaded with emails and attachments that will often be ignored, unopened or deleted. In many cases, these messages are never read because recipients think they are unrelated to their job, contain unnecessary or duplicate information, or are incomprehensible because they haven’t been translated by a certified translator. However, email is a medium that business can’t do without and therefore it’s critical to have good email communication skills.
Impulsive, Unplanned and Poorly Translated Emails
Email has become an indispensable part of today’s global business environment. Today, nearly all forms of written communication is sent through email including resumes, job applications, forms, reports and proposals. Regardless of how these documents are sent to others, they must be organized and written professionally. Impulsive, unplanned and poorly translated emails that lack sufficient planning will fail regardless of how they are transmitted. A properly planned message is more likely to generate the response you need. By consistently producing good messages, you strengthen your credibility. Further, well-written and translated emails demonstrate that you respect the time and attention of others and in turn, others will respect you too.
Emails Skills Strengthen Reputation
As you advance in a business and your network grows, business leaders become more aware of your organizational and writing skills and value it. This is because in many companies writing is very bad. Most leaders understand the costs that bad writing has in terms of misunderstandings, inefficiencies and wasted time. On a global level, poor messages can harm your company’s reputation which can weaken sales, generate dissatisfaction, damage relationships and produce missed opportunities.
Regardless of your position in a company, always carefully consider and evaluate each message that you send. Your message can build relationships with decision-makers and consumers who can benefit you over the long term.