In international business, a favorable outcome is possible only when using effective international communication skills. Throughout the world, international managers have accepted the idea that professional communications should be direct, polite, calm and candid. The best professional communicators expend considerable effort to become competent writers and speakers in their native…
Whether the message you send is verbal or written, it must be understood correctly. As a communicator, your goal should be to create clear and accurate messages for your audience. To create clear and accurate messages, you need to recognize the communication cycle and identify the barriers to successful messages. …
Our global workplace is more diverse than ever, consisting of rich cultures, races and nationalities having different communication styles, religions, family structures, traditions, rituals and beliefs. To ensure that our messages are communicated effectively and that we correctly interpret the communication of others, we must be open and eager to…
What Is Strategic Content? Strategic content requires planning your message to accomplish specific goals and objectives. Problems arise when communicators ignore the pillars of strategic content strategy. But by including these pillars of strategic content strategy, you ensure a clear purpose, audience orientation, credible content, strategic argument, engagement, critiquing and…
Today’s business leaders must be prepared to embrace multiculturalism whether it exists across the globe, in their own city or down the street. Most management gurus conclude that the increasing diversity in American workplaces will be one of the greatest challenges that businesses confront soon. This is because embracing multiculturalism…
The internet and social media, including Facebook, Twitter, Snapchat and YouTube, have gained significant influence in global commerce. Thus marketers who use these powerful marketing and communication platforms can promote their goods and services internationally. They can also communicate with multilingual and multicultural customers, suppliers, retailers, distributors and employees in…